The vision of the project was to develop a modern, obvious, and down-to-earth website based on the case's collaborator - the Swedish design and branding agency: Nord DDB. An important part of this case was to assist Supernormal Greens on how to communicate its innovations and new identity to the market. We did this by building the site in Webflow and adding binding and conveying animations aswell as making the trimmed-down and simplistic design come to life. We are very proud to have had the honor of carrying out this collaboration with Supernormal Greens, whose products we strongly believe in.
Supernormal Greens, former Ljusgårda, was established in Tibro, Sweden in 2017. They are the inventor of lettuce cultivation performed in the "Supernormal way". This means a complete indoors closed circuit, grown vertically with a climate footprint less than 50% compared to imported lettuce.