The volume of potential customers you reach is vital for growth. Working with social media, SEO and campaigns we track impressions, google searches and website visits to continuously learn how your potential customers interact with your brand.
Building digital products that are smart, fast and well-designed enable us to gather more information about your visitors. How? Because they stay longer and interact more. The data gathered in this step allows us to create better personas of your customers.
Your offer and the customer’s needs match up and they are engaging. We track activation by analyzing how well your digital product lives up to various goals. Increasing the number of booked meetings or the conversion rate are examples of measurable activation.
Pleasing existing customers is less expensive and more sustainable over time than satisfying new ones. Retention usually involves time-restricted sales, email alerts for new offerings and updated content on social media and blogs.
Getting existing customers to act as ambassadors for your company and refer your offer to other potential customers is very cost effective. To encourage referrals it's important to find and understand customers that have a positive picture of your brand.
Understanding how customers behave through the funnel is important to increase revenue. By continuously analyzing the funnel we can also find leaks and smart ways to fix these. In the end, it's all about finding valuable solution to complex problems.